Our Core Values

At Mom Juice, we believe in the power of community and the strength of diversity. As a proud Black and woman-owned brand, we are looking and striving for ways to achieve better. Better for the environment, better for our bodies, better for you. Winemakers are first and foremost community makers. You have brought in our wines for your most intimate and special moments. Whether it was a girls night, filled with belly laughs and takeout, or a romantic evening with your partner, or maybe a glass to unwind at the end of a hard day. Whatever the occasion - good, bad, ugly - you have welcomed Mom Juice into your lives and homes helping us change the spirit of wine into a welcoming, non-judgmental space for all. 

We’re here to celebrate and embrace motherhood and the beautiful chaos it brings—one glass at a time.

Diversity at Our Core
We’re more than just a brand; we’re a movement. We don’t just strive to be a great Black and woman-owned brand, we want to be a great brand—period. Winemaking is one of the oldest professions in the world and we are still too often either the first or one of the first to be doing what we’re doing. For us, we know that seeing is believing, and we can’t be what we can’t see. Inspired by pioneers like the McBride Sisters and Fawn Weaver, we are forging new paths and refusing to stick to the status quo. Creating a sustainable, affordable, clean ingredient (and not to mention, delicious!) wine is by no means an easy task, but we’re doing it. We’re daring our manufacturers to bring us innovative solutions to bring you the best possible wines that you can feel good about buying, consuming, and supporting. Not only are we setting new, exciting, and bold industry standards, we’re challenging our peers and competitors to catch up to us. Knowing that we’re writing a new blueprint for what a Black and woman-owned winery can look like and achieve in this industry is what motivates us to keep striving for better. That’s the bar that our incredible community has set for us from day one and we remain committed to it—and you—more than ever. 

Radical Transparency
More than ever, we are hearing from our most trusted brand advisors—psst that’s you!—that you want to know what you’re putting in your body. That’s why we embrace ingredient transparency, ensuring that our wines are made with just nine clean, allergen-free ingredients—with no hidden surprises. When you drink Mom Juice, you can rest assured that you aren’t consuming chemicals and additives that you’ve never even heard of nor consented to! We’re committed to better standards for ourselves, our industry, and our communities.

Innovation and Its Impact
Our passion for innovation is what creates wines that resonate with the modern consumer. From clean ingredients, environmentally-friendly manufacturers, to non-alcoholic varieties (coming soon, we promise!), our team at Mom Juice is dedicated to doing things the right way, the first time. Breaking the mold means we get to chart new courses, ones that don’t confine us to the old ways of doing things, but expand our view of what’s possible when we try. You deserve a choice that aligns with your lifestyle and values.

Community First
At the heart of Mom Juice is our community. Motherhood is hard. Trust us, we know. it can feel isolating, it can be chaotic, but now more than ever, women are ditching the culture of silence and shame and celebrating our journeys and the fact that they’re doing it our way. It may take longer, it may not always look polished, but at its core, it’s true to you. Our community craves authenticity and transparency. You want to hear fresh, diverse stories. So do we. Our values are a direct reflection of the people that helped shape them—you. 

Together, we raise our glasses to connection, understanding, and to doing it our way.